Baylor Broadcast Writing & Reporting

By Arnetas James
Spring 2026

WACO, TEXAS — For many college students, balancing academics and finances can be a challenge. Baylor freshman Ayla Brand is finding a way to manage both through her growing thrifting business.

Brand, an Apparel Merchandising major, first started thrifting with friends around 2020 and 2021. What began as a fun activity eventually turned into a passion for finding unique clothing pieces and reselling them online through Depop.

“I really liked finding unique pieces and I thought maybe that I could turn it into something that could make me money,” Brand said.

Now, Brand spends several hours each week searching for inventory, packaging orders, and maintaining her online storefront while balancing the demands of college life.

Still, she says academics remain her top priority.

“Academics always go first,” Brand said. “Sometimes I have had to take a few weeks off just because school gets to be a lot.”

According to BestColleges, nearly 70 percent of undergraduate students work while attending school as students look for ways to manage expenses alongside academics.

Despite the challenges, Brand says the business continues to motivate her.

“I really like doing what I do,” Brand said. “You’re always going to find that one piece that just makes it all worth it.”

Brand says thrifting has also changed the way she shops personally, making her more intentional with the pieces she purchases and sells.

As students continue balancing academics, finances, and personal passions, Brand says her side hustle has become more than just extra income, it has become a rewarding creative outlet.