By Reagan Trost
Fall 2026
WACO, TEXAS — For Baylor junior Lacee Booth, social media is more than a place to share moments with friends.
It has become a tool for building her future.
Booth owns Taylor & Ivy, a children’s clothing boutique she promotes through TikTok, Instagram and Facebook.
What began as a passion for children’s clothing has developed into a business, creating professional opportunities before she graduates.
“Building Taylor & Ivy online has turned it into more than a class project or side hustle,” Booth said.
Her online presence has helped her establish wholesale relationships with other boutiques, participate in markets and pop-up events, and connect with industry professionals. However, maintaining that presence requires more than simply posting pictures.
“One post can take planning, styling, photographing, editing and engaging with comments afterward,” Booth said.
Beyond running her boutique, Booth balances her coursework, a part-time job and her position as vice president of harm reduction for Baylor’s Zeta Tau Alpha chapter. Booth said the pressure to maintain an online presence is especially noticeable during product launches, when she feels the need to post constantly.
Rather than striving for perfection, she focuses on consistency and authenticity. For students like Booth, social media offers opportunities to establish professional connections before graduation, but those opportunities also come with responsibilities that extend far beyond the screen.
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